Project name: Organizing and conducting an information campaign for Natura 2000 sites in the district with administrative center Vratsa., financed by OP "Environment 2014-2020", Priority axis: NATURA 2000 and biodiversity,
Overall goal:
Building, developing and maintaining a shared vision for the Natura 2000 ecological network in Vratsa district, by planning, organizing and conducting a regional information campaign.
Specific objectives:
1. Building and developing the capacity, knowledge and skills of the stakeholders from the municipalities of Vratsa, Mezdra, Kozloduy and Roman to use the opportunities of Natura 2000 areas for planning and organizing economic activities.
2. Raising awareness, maintaining interest and stimulating civic participation of the general public in Vratsa district in initiatives related to the Natura 2000 network and specific protected areas in the four target municipalities and creating conditions for understanding the role of the network in the development of local communities .
Summary:
The project proposal is aimed at organizing and conducting an information campaign on the possibilities of Natura 2000 sites in the Vratsa region. Based on preliminary analyzes for conducting the campaign, the municipalities of Vratsa, Mezdra, Kozloduy and Roman have been determined. There are plans to organize and plan the campaign, create media partnerships with television, radio and a site with regional coverage and conduct an expedition trip with media partners. It is planned to produce information and advertising materials for the respective target groups, as well as to supply equipment for the campaign. After preliminary analyzes, the campaign itself is aimed at three major target groups - stakeholders, students and the general public, with identified communication channels and planned activities to meet their needs. The campaign includes information meetings and trainings with stakeholders by municipalities on topics: Natura 2000 opportunities, good practices and business models and ways to participate in the planning and management of the network. Special events with students of different ages are planned - information games, plein airs and educational programs with the older ones. A key activity is also working with the general public by participating in traditional mass events in the municipality. During the implementation of the project, the full capacity of the Vratsa Balkan National Park will be used to the maximum - human resources, experience in similar projects, large material and technical base and wide contacts at the regional level. As a result of the project, more than 30 events will be held, more than 100 publications will be made and the campaign will cover at least 10 thousand people. As a final result, capacity will be built in the stakeholders for the network and its capabilities and ultimately a shared vision for Natura 2000 in the field will be built and maintained.
Activities:
Activity 1: Organizing and planning an information campaign related to Natura 2000 on the territory of Vratsa district and media coverage.
Activity 2: Production and delivery of information and advertising materials for the needs of the campaign.
Activity 3: Organizing and conducting an information campaign - information meetings with stakeholders by municipalities.
Activity 4: Organizing and conducting an information campaign - Natura 2000 for children and students.
Activity 5: Organizing and conducting an information campaign - the general public.
Activity 6: Project organization and management. Information and communication activities.
Activity 7: Ancillary activities - preparation of the project proposal.
start: July 15, 2020, end: December 10, 2022
Value: BGN 71,400, of which BGN 60,690.00 is European and BGN 10,710.00 is national co-financing.